1. Use Meta Description tags and Keyword tags. The format
should be the following: <META NAME="Keywords"
CONTENT="keyword 1, keyword 2, keyword 3"> <META
NAME="Description" CONTENT="Description of your company or
business, don't forget to put your keywords in your description">
2. Type in the keywords that you are targeting into Google
and search. Click on the top web site that comes up and right click with your
mouse and select "view source." By looking at the source code of the
web site, you can see how the top-ranking web site has achieved success and
copy their methods.
3. Make sure your web site has descriptive title tags that
contain the keywords you are targeting for your web site. Usually it is best to
only put your company name on your "contact" page or "about
us" page because if you put it on every web page you will lose keyword
relevancy. The title tag should put your most important keywords first. Usually
the recommended title length is 8 words. Next make sure you use heading tags
for your headings and sub-headings on your website.
4. Your homepage should contain links to most of the pages
of your web site. If you bury your links, the search engines may not index all
of your web pages. Make sure that if you use a Flash or JavaScript menu, that
you put a separate menu in <noscript></noscript> tags so that the
search engines can read your links.
5. Try link building with web sites that are not directly
competing with your market. Google and other search engines give you a page
ranking based somewhat on how many sites link to your web site. A good place to
start is any company affiliations that you have, friends, colleagues, and
forums.
6. Make sure you are listed in the open directory
(www.dmoz.org). The open directory is a free non-profit directory that can
boost your Google page rankings. A Yahoo directory listing may also boost your
search engine rankings, though there is a price of $300 to be listed on Yahoo
for commercial businesses.
7. Don't build a web site purely in Flash. A site entirely
built in Flash will not rank in search engines because search engines cannot
index the text of Flash web sites.
8. Add plenty of content to your web site. The more content
the search engines can index on your web site, the better. Make useful articles
and guides on your website related to your industry.
9. Put in anchor tags on web pages that link to content
further down on the page. Make sure to link the text that has your keywords in
it. An anchor tag looks like <a href="#keywords-further-down-page">Anchor
text</a>.
10. Use Google's keyword suggestion tool to find keywords
related to your main target keyword. Many times there are tons of competition
for the obvious keywords for your industry, but hardly any for more specific
and targeted keywords.
11. Join forums related to your industry. Post in the forums
(not spam, but real comments) and in your forum post make sure you have your
website linked in your posting signature. This link will help your rankings.
12. Download the Google toolbar and use the page rank
feature to find out how your websites page rank. Also, check your back links,
similar pages, and cached version of your pages to make sure everything is
going as you planned on your search engine optimization campaign. Also check
the back links of your competitors, and see if you can get back links at some
of the same websites to build your page rank.
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